Michelle is business development director at Creative Bridge, a communications agency which helps organisations find their purpose to improve their market share, and support socially-driven organisations to find their competitive edge.

Formerly a reporter with local, regional and national experience, Michelle has worked with more than 60 providers across 15 years on media, copywriting, communications strategy and marketing projects. She is a former housing board member, and her qualifications include a first-class BA Hons Journalism, the National Council for the Training of Journalists diploma and the Chartered Institute of PR advanced diploma. Michelle is currently studying towards an MSC in behavioural change.

Michelle’s skills in particular support Key’s desire to grow, and its need to be accountable and transparent by ensuring the organisation shares its success and can explain how it benefits the public.